Getting to the truth of ethical jewellery
Leading ethical jeweller examines the 'veritas' of what makes ethical jewellery so important for customers of Valerio Jewellery.
I am a Heretical Jeweller.
Breaking with the convential marketing narrative in jewellery is not easy. Describing himself as a heretical jeweller, Greg Valerio explains why the ethical jewellery movement must shun convention and invest itself into truth telling.